The critical factors for the success of startups are the hard work and passion the startup founders put in to establish their firm says, Vijetha Shastry Lead- Open Innovation, Nasscom while talking to channeliam.com. He also highlights the fact that every startup need to scale up and founders need to know their customer well, research market and view cash flow as money is important. Often the worst customers help founders to learn from and grow with so it’s always important for founders to understand their customers well. The message he wants to convey to all the startups is that, never give up because the potential is huge in India. Basically every startup is a business and each one of them should make sure whatever problem they are addressing to solve has a huge market for many years, Vijetha Shastry adds.
