Reliance to buy 87.6% stake in Maharashtra-based E-commerce startup Fynd for Rs 295 Cr. Fynd provides technology solutions to merchants in managing their inventory & sales. Fynd works on an O2O model and directly sources fashion products across various categories. The firm claims to have 8,000 outlets and has over 500 clients on board. Reliance Industries had earlier announced plans to venture into e-commerce. Reliance has the option to invest a further INR 100 Cr in Fynd by end 2021.
