Salman Khan launches grooming & personal care brand Frsh. Co-created by Mahesh Bhupati’s Scentials Beauty Care and Wellness Pvt. Ltd. Frsh sanitizers, which are 72% alcohol-based, are available on its official website. 100 ml bottle of sanitiser is priced ₹50 and 500 ml bottle at ₹250. Celebrities like Virat Kohli and Lara Dutta also own personal care brands.