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Flipkart’s Big Billion Day sale witnesses higher e-transactions from Tier III cities on Day one

Flipkart’s Big Billion Day sale witnesses higher e-transactions from Tier III cities on Day one

Big Billion Day sale started on October 16 and continues till October 21

Home category saw a 53% surge among new customers while Large Appliances saw a 50% rise

Over 1 lakh MSMEs including offline retailers and Kirana shops are part of the BBD sale

This year, sellers from 167 new cities have joined Flipkart’s flagship event

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