Social media mammoth WhatsApp to roll out products and services tailor-made for India in 2021
India is the largest market for WhatsApp with 400 Mn users out of its global 2Bn users
WhatsApp India received the NPCI nod to go live on the UPI network in multi-bank model last month
The firm also launched ‘Carts’ feature and shopping button for WhatsApp Business
WhatsApp to partner with JioMart in 2021
The tie-up will facilitate social commerce and reselling segment in India
