Netflix shifts focus to original, vernacular content to widen the reach in 2021
Consumer engagement in the OTT platform boomed during the lockdown period
OTT platforms filled the void created by the closure of theatres for seven months
Tribhanga, starring Kajol, LGBT tale Cobalt Blue and Tamil anthology Navarasa are ready for release
Netflix earlier said that India has the highest viewing of films on the service globally in 2020
e-Marketeres reported Netflix’s Indian subscriber base grew 26% in 2020
