Snapchat’s daily active Indian users grew 100% YoY
The company has over 500 million monthly active users across the globe
Nearly 40% of its community is located outside of North America and Europe
The company launched its ‘Spotlight’ feature in India earlier this year
So far, 5,400 creators have collectively earned more than $130 million through the platform
Snapchat will expand monetisation opportunities through a new feature called ‘Gifting’