Outgrow, an initiative by Waycool Foods and Private Ltd aims at betterment of livelihood of small holder farmers. Traditional farming techniques are combined to IT enabled services through Outgrow. The program offers better crop planning, better productivity, low cultivation costs and fair pricing for small holder farmers. For starters, the program has been launched at 6 regions across Maharashtra, Karnataka & Tamil Nadu. WayCool currently serves a network of around 5,000 clients with 200 tonnes of food products every day from a base of 35,000 farmers. Sanjay Dasari, Co-Founder, WayCool Foods said on Outgrow launch day, “We source our fresh produce from a base of 35,000 small-hold farmers already and have conducted years of research to understand their individual farming Profits & Losses and the challenges they face. These include low productivity due to input usage, information asymmetry, and limited market access during cultivation. Our Outgrow program will play a key role in this ecosystem by systematically solving each of these challenges and transforming lives of small-hold farmers. Under this program we plan to cover 1,000 acres across several states and crops this calendar year, to bring the pilot to scale.”
