Bollywood celebrities have gone a step ahead from endorsing brands to investing in startups. India is the third largest tech startup ecosystem in the world and has the third largest film industry in the world. Indian actors have inspired from Hollywood celebrities investing in Silicon Valley, to invest in startups featuring their interests. Recently, Deepika Padukone became the latest entry into the list of Bollywood actors to invest in startups.
Deepika Padukone has invested in Epigamia, a Mumbai based FMCG brand. Deepika will also be the partner and strategic advisor of Epigamia. with this investment Epigamia is targeting 50,000 shops in India. Deepika is now the part of the elite club including celebrity investors like Amitabh Bachchan, Hrithik Roshan, Aamir Khan & Shilpa Shetty