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PVR Cinemas launches sub-brand Utsav for Tier II and Tier III cities

PVR Cinemas launches sub-brand Utsav for Tier II and Tier III cities. PVR Cinemas is India’s leading film exhibition company. The firm launched a new 3 screen multiplex under the brand in Satna, MP.
PVR Utsav offers a safe and secure theater experience to the audience. The pilot phase of the program was tested at Jalgaon.

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