Author and sales trainer Subramanian Chandramouli says that customers should keep asking questions which concerns their customers in order to maintain healthy relations with them. Subramanian Chandramouli was speaking at Huddle 2019 in Trivandrum.
How to reach your prospective customers?
Today many startups ask this question. How to reach your customers? You can connect with them via blog, YouTube videos, seminars or in person. Every startup entrepreneurs should ask themselves on how they should reach out to their customers.
How to impress your customers?
After reaching your prospective customer, the next factor to consider is to generate interest in your customer. Interest comes in different aspects. Some customers are price sensitive, some will be looking for better quality, some prefer quick delivery and some will be looking for how innovative your product is. What matters for founders is that their product should qualify all these aspects.
What should be your USP?
Once you reach your prospective customers, he/she might be will surely think, Why should they buy from you? What is the factor that generates that interest or what is the unique selling proposition that creates a buying decision? While approaching your customer, you should ask this question well in advance that what are we trying to sell them so that they will make that buying decision.
Why should they buy from you?
Sometimes, you may feel that after reaching out to so many customers, many of them are not buying from you. Then, you should inquire them as to why are they not buying from you. If you ask these questions to all the people who have rejected your product or service, you will gain a lot of wealth of information from that. From their information, you can realize and analyze your mistakes and rectify them. You can come across ideas which can tweak your business or even start a new segment in your venture.