Digital Marketing will be the most influential factor when it comes to business development. For achieving best results, one should update themselves about key factors regarding digital marketing. This sector will make you outdated if you are not updated. Multinational companies are adopting some new digital marketing strategies besides SEO, content marketing and paid advertising, E-mail advertising etc.
AI is creating wonders in digital marketing sector. Companies like Uber, Microsoft and Pizza Hut have employed AI to automate their operations. This will help to understand behavior and search patterns of clients and how customers find the products through social media and internet searching.
Voice Search and Smart Speakers
Shopping through voice search has become a billion minting market. By 2020, 50 percent of online searches will be by through voice. With the addition of artificial intelligence in voice assistants, there is a growing demand for such marketing methods. This is the marketing strategy currently being implemented by Alexa, and Google Voice Assistant Voice marketing is very helpful in enhancing customer engagement and brand credibility.
Chatbots are a virtual assistants that chats with customers in real time. Chatbots can provide 24-hour customer support by understanding customer’s need.
Content marketing is a great way to increase the credibility and acceptability of a brand. This is a way to find out top searched articles and videos in Google and delivering information about products in parallel with such contents. Video content is as important as text
Omni Channel Marketing
Omni channel marketing is a way of integrating all the marketing channels. Omni channel marketing makes it possible to send messages about the brand through all online and offline medias. Omni Channel marketing is supported by AI which helps in increasing the purchase frequency and retail power.
Programmatic advertising is the way artificial intelligence is used to buy or sell an advertising space. Programmatic Advertising helps to avoid bargaining and reduce the workload of employees.
Video marketing is still the predominant way to increase business profits. According to statistics, 52% of audiences buy products by watching videos. Beyond YouTube, video marketing has taken to Facebook, Instagram and LinkedIn. With the rising acceptance for smartphones, video marketing has become an important segment in the marketing field.