Startups will have value only when they are able to showcase the use case of their product or service. In the present scenario, medi-tech startups and digitalisation solutions have much relevance. But investors will be impressed only when startups research and find out how a particular technology solves a problem, says Binuraj S, Partner at Equifin Venture Partners on Channeliam.com’s Investor Point.
Equifin Ventures is an early-stage venture partner focusing on early stage startups for investment. In addition to investment, the enterprise assists startups with mentoring support and market connection.
Entrepreneurs should have a good idea about their business. Find out what the customer is looking for. Research thoroughly, understand the domain really well. If entrepreneurs aren’t confident, investors also won’t be confident to invest in them. They have to understand the business model and revenue model. Know about the market strategy. Derive marketing strategies and find out organisations to make it possible.
Equifin Ventures specialize in partnership deals. Apart from funding, they help companies with infrastructure and financial restructuring. The U.S-based company, is planning to establish in India. They are looking at using technology to solve problems. The company believes that technology should be the backbone of your solution. Technology has to be the problem-solver. In India, the firm has funded one company, ILove 9 Months.
