In an amazing feat of earning around Rs 860 crore, the largest investment an Indian startup made in a single round, Fresh to Home turned out to be an inspiration for startups in Kerala and across the country. Co-founder Matthew Joseph shares that adventurous and difficult journey that led him to this dream moment with channeliam.com.
Started off as a fish exporter, Matthew holds the credit for launching the world’s first online fresh fish selling website ‘Sea to Home’. Due to technical issues, that business had to close. It was while pondering over the next step that he received Shan Kadavil’s call, which changed his life.
Apart from Kerala, Fresh to Home started a strong supply chain in cities like Delhi, Bangalore and Dubai.
Fresh to Home will use the investment to distribute fresh vegetables, fish and meat to other cities in India. They are also planning to expand the business to more countries, including Saudi Arabia.
When started an unglamorous business like the fish trade, the Fresh to Home team, including Mathew and Shan, dreamt big and worked to make the impossible possible.
When we get quality, chemical-free and hygienically-packed fish that are selected from over a hundred harbours in the country, we seldom realise the dedication behind it. Mathew Joseph and Shan Kadavil, who realised the potential of this thousand crore-worth market and prepared a platform and corporate structure to tap its endless possibilities, have become entrepreneurial icons of Keralites as well as Indians.
