Video streaming platform Amazon Prime forays into live sports events
It acquired Indian territory rights for New Zealand cricket from 2021 to 2026
Amazon Prime signed a multi-year deal with New Zealand Cricket (NZC) Board
The deal also includes Team India’s New Zealand tour starting in early 2022
Competitor app Hotstar had benefited from live streaming last year
It got 100 mn daily active users during India/Pakistan match at the ICICI Cricket World Cup last year
