Facebook Inc to invest $1 Bn on social media creators
As part of it, Facebook would support content production
It would also give bonus programmes for those who hit certain milestones
Facebook intends to woo popular creators from YouTube and TikTok through the programme
The investment will come through by the end of 2022
Lately, many tech platforms have been spending on social media personalities
TikTok spend $2 Bn over three years
Whereas, Snapchat used to pay creators $1 Bn per day