PV Sindhu may sue brands

Ace shuttler PV Sindhu may take certain brands to court

It would be for capitalising on her popularity without her permission

A few brands have used her bronze medal win in Tokyo Olympics 2021 for moment marketing

Perfetti Van Melle, P&G, Pan Bahar and Aditya Birla Group are some of the brands

Baseline Ventures, a sports marketing agency that manages commercial deals of Sindhu, will send a legal notice

It would seek damages worth Rs 5Cr from each of them

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