Cab hiring firm Ola & E commerce platform Flipkart to enter credit card market. Ola to partner with SBI & Flipkart with Axis/HDFC bank for the entry. Motive is to understand the spending patterns of their users. Currently, the credit card market is dominated by HDFC, SBI, ICICI, Axis & Citi Bank. Amazon had launched co-branded ICICI bank credit card last year.
