The digital payment platforms in India are on an upward surge since 2016. India’s digital payment industry is estimated to hit $3 Trillion by 2023 and will witness an enormous change this year with global players joining the trend and a threat to the existing player Paytm, which rules the market with over 230 Mn users. With the recent announcement by Facebook CEO, Mark Zuckerberg on the firms’ progressive working on to launch whatsapp Pay in India was a clear message to digital payments leader in the country. However whatsapp Pay will the real game changer, having a huge user base with over 300 mn users in India, the peer to per UPI based payment service will be easy & convenience for its users. WhatsApp will comply with RB I’s data localisation norms before launching the full payments service in the country.
