Flipkart’s Big Billion Day sale witnesses higher e-transactions from Tier III cities on Day one
Big Billion Day sale started on October 16 and continues till October 21
Home category saw a 53% surge among new customers while Large Appliances saw a 50% rise
Over 1 lakh MSMEs including offline retailers and Kirana shops are part of the BBD sale
This year, sellers from 167 new cities have joined Flipkart’s flagship event
