Social media platform SnapChat witnesses 150% growth in daily active users
New content partnerships, customised user options and focus on local languages contributed to the achievement
On a global scale, Snapchat has nearly 250 million daily active users
After TikTok, Snapchat is the only digital platform that provides high-quality user UI/UX experience
Snapchat has been stressing on vernacular content, home media tie-ups and content platforms in India
