Online fashion retail platform Myntra launches virtual mall experience feature
On the platform, apparel and accessories companies can create a store-like experience virtually
The feature will be available on Myntra’s app for brands
Currently, about 30 brands leverage this feature
Hennes & Mauritz, Decathlon, Puma, Max and Mothercare are a few
Myntra’s tier II and III customer base surged 86% in the first edition of end of reason sale
