British consumer giant Reckitt Benckiser invests in Indian startup
Bombay Shaving Company’s parent firm Visage Lines Personal Care bags ₹45 crore
Startup had earlier raised funds from Colgate Palmolive, Sixth Sense Ventures and others
Rajesh Sud from Bharti Enterprises took part in investment round
Bombay Shaving Company was started off as a men’s grooming company
It ventured into women’s grooming products last year
5-year old firm competes with the likes of Marico-acquired Beardo in the industry
Bollywood star Kartik Aaryan was appointed brand ambassador in 2020
Startup has over 2 million users
