Virat Kohli is India’s most valuable brand, says Celebrity Brand Valuation Study 2020
It states Virat Kohli, who is valued at $237.7 million, achieved this for the fourth consecutive time
Besides him, Deepika Padukone and Alia Bhatt are the only Indians to feature in top 10
Kohli is also the only celebrity outside entertainment industry to get this
The study was prepared by New York-based Duffs & Phelps
It says the brand value of top 20 celebrities in 2020 has been $1 billion
COVID-19 outbreak created a 5% downfall in celebrity brand value compared to 2019
