ICC names BYJU’S as its global partner
Signed Rs130-crore deal valid till 2023
BYJU’S will participate in all ICC events during the three-year contract
One main upcoming event is the ICC Men’s T20 World Cup to be held in India
Another is the ICC Women’s Cricket World Cup in New Zealand
BYJU’S will actively take part in broadcasting, digital rights and venue
The BYJU’S-ICC partnership will bring about innovative campaigns
ICC said it is partnering with a brand that inspires millions of students
The partnership will help reach more young cricket fans
BYJU’S has been team India’s official jersey partner since 2019
