E-Commerce grows by 36% in the last quarter of 2020 in India
Personal care, Beauty and wellness (PCB&W) segment benefited the most
PCB&W segment’s volume grew by 95% YOY in the October to December period
FMCG and Health sector’s volume grew by 46% in the same period
Tier 2 and 3 cities accounted for a 90 per cent YOY incremental volume and value growth
In the last quarter, e-commerce grow by 36% in terms of order volume and 30% in terms of Gross Merchandise Value
Average order value declined by 5% in Q4-2020
