Leading OTT players adopt self-regulation code toolkit along with Internet and Mobile Association of India (IAMAI)
Netflix, Amazon Prime, AltBalaji are few of the 17 signatories
The core purpose is to effectuate various provisions of the code
Also, to bring a self-regulatory atmosphere in India’s OTT segment
In lines with I&B Ministry’s directives on approaching controversial and prohibited content
IAMAI will constitute the first-of-its-kind ‘IAMAI Secretariat for the Code’
It will comprise representatives of the signatories and IAMAI
