Micromax forays into offline retail in Karnataka through IN brand
The smartphone maker will partner with local retailers
Karnataka will be the first South Indian destination for the brand’s launch
Aims to tap into IN smartphones’ increasing demand in Bengaluru
Micromax returned to the Indian market after a two-year gap
The ‘Made in India’ tag will benefit the brand in the long run
Besides Bengaluru, Micromax plans to launch offline retail services in Maharashtra, Goa, Gujarat, Assam, Nagaland and Tripura
