OTT platforms witness 35% growth in paid users
The shutdown of offline entertainment during the lockdown period contributed to the rise
The number of subscribers rose from 23 Mn in April 2020 to 31 Mn users in February 2021
Subscriptions per user have gone up by 8% whereas subscription revenue has shot up by 42%
Users spend a total of 188 minutes daily on OTT
Key OTT Players include Hotstar, Netflix, Amazon Prime and more
