Foodtech Unicorn Zomato quits alcohol delivery
Cited limitations of scalability and unit economics as reasons to quit
Due to poor unit economics, the company stepped out of grocery delivery, too
Zomato started the alcohol segment last year during the nationwide lockdown
Several states were against the home delivery of alcohol
The service was available in Jharkhand, West Bengal and Odisha
Meanwhile, competitor Swiggy opts to continue alcohol delivery biz
E-commerce majors Amazon and BigBasket also forayed into the segment last year
