YouTube announces fund to support creators in India and the US
The ‘YouTube Shorts Fund’ worth $100 Mn will be distributed within 2021-22
Aims to help creators in India and the US develop engaging and original content
YouTube aims to take on competitor TikTok through this
Anyone is eligible to participate by creating unique shorts for the YouTube community
YouTube will reach out to thousands of creators whose Shorts received the most engagement
Details of the programme will be shared in the coming months
In July last year, TikTok announced $200 Mn for its creators
