White House partners with dating apps to promote vaccination
Dating apps like ‘Tinder’ and ‘Bumble’ will show if the users are vaccinated
The goal is to get at least one vaccine shot into at least 70% of the US adults before July 4
The partnership will attract younger people who are reluctant to get vaccinated
Dating sites will offer badges and free access to premium content to those who display vaccination status
‘OkCupid’, a dating site, reported that vaccinated people are 14% more likely to get a match
Dating platforms cater to more than 50 million people in the United States
