Bharti Airtel has upped its entry-level plan to Rs 79
The revision is effective from July 29, 2021
Earlier, the entry point was Rs 49 plan
The move is in a bid to increase average revenue per user
It might push rivals Vodafone India and Reliance Jio to revise their plans
This decision will have a larger impact as 95% of India’s customers are prepaid
The last time prepaid tariffs were increased was in December 2019
