Homegrown brand Parle Products has become the most-chosen FMCG brand in India
Says the report ‘Brand Footprint’ by marketing research firm Kantar
The survey checked the Consumer Reach Points (CRP) to reach the decision
CRPs check the actual purchase and the frequency at which they are made in a calendar year.
Parle is followed by Amul, Britannia, Clinic Plus and Tata Consumer Products
