For any startup, their product lies at the fulcrum. Entrepreneurs should never go wrong with their products and do not try to sell something they themselves will never buy, advises Dr. Ritesh Malik, a renowned investor and entrepreneur. After it is proven that the product is viable and has a strong differentiation point, he says the next focus should be on sales and marketing. It creates a perception of the product and makes people buy it. The sales and marketing ultimately get startups revenue to run the store.
The next important thing to be taken care of is finance. The entrepreneur needs to effectively manage it and should be clear how to be frugal when it comes to spending money. Entrepreneurs should never waste money.
Dr Malik said that among entrepreneurs he has seen from China to Silicon Valley, Kerala entrepreneurs are the most ethical and hardworking. Dr Ritesh Malik has been listed on the Forbes 30 under 30 in the Finance and Venture list (Asia) 2016.
