TCS enters into a strategic partnership with SonyLIV
TCS will enhance the core OTT platform leveraging AI and ML to provide personalised experiences to subscribers
It will also help SonyLIV use data and insights to monetise content and create new revenue streams
TCS will set up a world-class Experience Design Center leveraging its innovation labs
The company will help SonyLIV to launch new best-in-class features ahead of the market
SonyLIV will benefit from the tie-up by enhancing its brand and establishing competitive differentiation in the marketplace
