Ace shuttler PV Sindhu may take certain brands to court
It would be for capitalising on her popularity without her permission
A few brands have used her bronze medal win in Tokyo Olympics 2021 for moment marketing
Perfetti Van Melle, P&G, Pan Bahar and Aditya Birla Group are some of the brands
Baseline Ventures, a sports marketing agency that manages commercial deals of Sindhu, will send a legal notice
It would seek damages worth Rs 5Cr from each of them