Flipkart will launch Flipkart Videos, a free video streaming service. Flipkart Videos will be available in vernacular platforms. Contents available will include short films, full-length movies, and episodic series. The platform will be ad-supported and will be available free for users on Flipkart app. With the launch Videos, Flipkart will take on rival Amazon’s Prime Video service. Through the move, Flipkart is eyeing the next 200 million consumers that are coming online.
