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Shah Rukh Khan and his Red Chillies team is creating history in global visual technology sector

Shah Rukh Khan is well-known for his acting. But the Badshah of Indian cinemas has proven his calibre not just as an actor but also as a successful entrepreneur. Besides films, he has also invested his money in sports. He has his own film production and distribution company, Red Chillies Entertainment, and also a post-production and visual effects unit, VFX. His partly owns the IPL franchise of Kolkata Knight Riders.

Shah Rukh has succeeded in creating an empire that is larger than life, thanks to his intelligent and diversified investment strategies. His Red Chillies Entertainment began as a production and distribution company in 2003 and has ventured into areas of filmmaking including VFX technologies, creative development, marketing, licensing and merchandising.

Red Chillies VFX has turned out to one of the leading names in VFX in the country. Movies like ‘Krishh’, ‘Ra.One’, came out of the Red Chillies VFX Studio. Red Chillies Entertainment has received National Film Award, Filmfare Award and International Indian Film Academy Awards for its technical marvel in the film Ra.One.

The firm that started with an employee strength of 8 and has become a facility constituting 400 employees and expert technicians from different parts of the world. Red Chillies Entertainment is the vision of Shah Rukh Khan for a visual media industry lead by Indian talent. The firm works with the aim to improve the technical standards in the Indian film industry and make the industry the dominating name in the World Cinema sector.

King Khan also co-owns interactive indoor theme park KidZania. KidZania is originally a Mexican edutainment chain for children. It is apt to say that Shah Rukh Khan’s passion, hard work and his thirst for knowledge has helped him emerge as a real superstar in entrepreneurship as well.


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