Instagram to roll out IGTV advertising. The social media app plans to put advertisements in longer videos. Instagram is looking for top video creators to partner with on ad tests. Partners will receive a 55% share of all advertising in IGTV. Once this comes into effect, Instagram can earn revenue from IGTV revenue. Instagram currently has ads in its main feed of updates and in stories. Instagram will compete with the likes of YouTube after activating advertising feature.
