Govt starts ‘desi’ version of Flipkart and Amazon e-retail chain for rural India. It is designed for the supply of essentials in villages through fast-expanding outlets. People can order both online and offline for essentials like vegetables, milk, pulses and fruits. The orders will be delivered within a period of a few hours, at the maximum, a day. The plan is led by the “Common Service Centres”, the rural digital outreach vehicle of the government. Customers can order supplies through a specially curated app that is provided to village-level entrepreneurs (VLEs) or those in charge of CSC.
