India introduces e-retail chain for the rural community. The initiative follows the model of Flipkart and Amazon. The app, backed by the Govt of India, focuses only on rural-level retail activities. Customers can order supplies through this specially curated app. It is designed for the supply of essentials in villages through fast-expanding outlets. Both online and offline orders for essentials like vegetables and milk will be taken care of. Orders will be delivered within a period of a few hours or at the maximum, a day. The initiative is led by Common Service Centres, the rural digital outreach vehicle of the government. The app is provided to village-level entrepreneurs (VLEs) or those in charge of CSC. Already, 2,000 CSCs have on-boarded for the initiative .
