Online grocery segment likely to touch $3 billion by year-end, says a report
The e-grocery category grew 73 per cent during the lockdown period
Fresh vegetables and fruits saw 144% growth, while FMCG products grew 150%
The segment is expected to see about 2.6 times growth in gross merchandise value
The study was prepared by consulting firm RedSeer and online grocery player BigBasket
Tech giants like Reliance are expected to drive growth in the online grocery segment in India
