Google’s new publisher policy to limit monetisation for vernacular content
Market opportunity of the vernacular content in India is estimated to be $53 Bn in 2021
Google also made its in-app payment system, which takes 30% commission for Play Store apps
New policy will be a disadvantage for content creators and entrepreneurs catering to vernacular users
The policy excludes scheduled languages like Assamese, Oriya, Punjabi, Manipuri, Dogri and more
