Bollywood actor Alia Bhatt launches kidswear startup ‘Ed-a-Mamma’
The startup has clothes for children in the age group of 2-14 years.
Currently, the brand is available at the online babycare store FirstCry
The price range of the products starts at Rs 350
Alia turned investor last month by investing an undisclosed amount in fashion startup Nykaa
‘Ed-a-mamma’ will launch a dedicated e-commerce website in April 2021
