Van Heusen increases the number of innerwear outlets
The number of outlets will be increased to 400 within three years
In the first phase, 100 outlets will be opened in Tier-1 and Tier-2 cities
Van Heusen innerwear has 45 exclusive brand outlets
The brand also sells at more than 19,000 multi-brand outlets in 450 cities
Van Heusen Innerwear was launched in September 2016
The 55% of innerwear- Athleisure business is contributed by innerwear
The country’s innerwear market is estimated at Rs 32,000 crore
Van Heusen will presents ‘G-Fab’ technology in association with ‘Color Threads’
Antibacterial products are said to have potential in the market
Van Heusen is the fashion clothing brand of Aditya Birla Group
