Hindustan Unilever partners with UNICEF to fight COVID-19. Envisions a mass media campaign to spread awareness on the pandemic. The mass media campaign will be titled ‘#BreakTheChain’ / #VirusKiKadiTodo’. HUL recently committed Rs100 Cr to help anti-COVID activities. The company also rolls out initiatives to help citizens gain access to essentials. Theme of the campaign will be Social Distancing, Handwashing and Generosity.
