Amazon, Flipkart eye stake in Aditya Birla Retail to win online fashion battle
Flipkart seems to have an edge as talks with Amazon have fallen through
Aditya Birla Fashion has a network of 3,004 stores and presence across 23,700 multi-brand outlets
Flipkart plans to pick up 10-15% stake in the fashion and retail entity
It had also announced the ‘House of Brands’ initiative to bring together key fashion brands under one umbrella
Aditya Birla Fashion and Retail owns brands like Pantaloons, Allen Solly and Peter England
