Amazon is redefining the online shopping experience through a new feature, ‘StyleSnap’. It helps you get apparel shopping recommendations based on photos. The AI tool will help the fashionista in you to find the hottest looks you like. All you need to do is take a photograph or screen-shot of a look that you like. With the help of computer vision and deep learning, StyleSnap figures out what’s in the photo and tries to “match the look” and recommend similar items on its online store. Users can click on the camera icon available in the Amazon app to access StyleSnap. Factors such as brand, price & reviews will be considered before giving recommendations. Amazon’s latest offering aims to bolster its apparel industry and attract shoppers. While StyleSnap allows customers to discover inspiring fashion finds, it also helps fashion influencers expand their communities. It is capable of working through large volumes of data effectively.