Amazon witnesses surge in rural user base during Great Indian Sale
The e-commerce major claims 600 sellers made Rupees 1 Crore during festive season
90% of its new users came from small towns during the sale, says Amazon
Half of all purchases were done through credit and debit cards of partner banks to avail the 10% discount offer
Competitor Flipkart witnessed participation of 3 Lakh sellers and artisans during ‘Big Billion Day’ sale
